Contact lens manufacturer Menicon is introducing a new lens that’s packaged in a revolutionary, wafer-thin flat pack.
The lens, dubbed “Magic,” debuts this week at the company’s concept store in Tokyo, and nationwide marketing in Japan will start in 2012.
The flat pack is just 12.5 percent of the thickness of a conventional contact lens flat pack, and is the world’s flattest and most compact lens pack, says the company. The lens is sandwiched between two foil sheets, as opposed to the typical plastic container in which lenses float loosely.
Menicon touts the benefits of carrying convenience — the pack can even go in a wallet — as well as minimal storage area and even hygiene, because only the outer surface of the lens need be touched to remove it from the pack.
Magic also uses a new lens material that offers superior water retention for high wettability and all-day comfort, says the company.
The company has not provided information on when the lens might be available outside its home market of Japan, although Menicon does business in more than 40 countries, including the United States.
See more of the lens and innovative packaging in this YouTube video.
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